Ultimate MS Treatment Guide – Candice Jenkins Consulting

Background

The Multiple Sclerosis Association of America (MSAA) is a nonprofit organization committed to providing resources, education, and support for individuals living with multiple sclerosis. To further its mission of empowering patients through accessible information, MSAA sought to expand its digital offerings by creating a comprehensive treatment guide. The goal was to deliver unbiased, easy-to-understand content that combined clinical expertise with real patient experiences, helping individuals make informed decisions about their treatment options.

Project Overview

MSAA aimed to develop a dedicated section within its website that would serve as a trusted, centralized hub for MS treatment information. This interactive, video-rich resource was designed to present complex medical topics in an engaging and approachable way, while remaining neutral, accessible, and respectful of patient autonomy. The project blended content strategy, design, and development to bring this vision to life, ultimately supporting individuals navigating their MS journey with clarity and confidence.

Project Goals

Create a centralized, user-friendly digital tool within the MSAA website focused on treatment options for MS patients.
Present unbiased, clinically sound information through videos featuring medical professionals and patient testimonials.
Structure content to support patient autonomy, empowering users to explore treatments at their own pace.
Ensure accessibility, clarity, and usability across all components of the experience.

Scope

To achieve MSAA’s vision, the project involved a strategic approach to content development, design, and technology. Key activities included:

Developing the MSAA Ultimate MS Treatment Guide, an interactive tool offering 18 treatment pages and 36 supporting informational videos.
Creating a visually engaging and accessible website with custom iconography, stock photography, and a structured content framework.
Producing 38 professionally filmed videos, including doctor-led explanations and patient testimonials.
Implementing a technical maintenance plan, ensuring content remained up-to-date and compliant with evolving medical guidelines.
Providing monthly SEO optimization and analytics reporting to track engagement and improve content reach.

Results & Benefits

First-of-its-kind resource: The tool became a groundbreaking digital solution, unmatched in the U.S., providing critical support for MS patients.
Enhanced accessibility & engagement: A streamlined interface and video-driven content made complex medical information easier to understand.
Client satisfaction & long-term impact: The MSAA team was highly satisfied with the outcome, as the tool provided lasting value to the MS community.
Ongoing support & optimization: A six-month post-launch plan included maintenance, analytics monitoring, and content updates to keep the resource relevant and effective.

This project exemplified the power of collaborative planning, strategic execution, and user-centered design in delivering a valuable, informative, and accessible resource for the MS community.