The B Team, a global collective focused on promoting sustainability, equality, and accountability in business, set out to create a standalone digital hub to support ethical leadership. The project involved designing and developing an immersive, user-centered platform to showcase the New Leadership Playbook, complete with case studies, tools, and an interactive compass. Over a 15-week phased approach, the team delivered a scalable, mobile-responsive site built on a custom CMS, enabling The B Team to manage content independently. The result was a dynamic, engaging resource that successfully increased leader engagement and positioned the platform for long-term growth and impact.